About Shreyasi

Hello Sakhis,

I am Madhavi, though most people online know me as @sareeadornedmama.

My relationship with sarees didn’t start in adulthood; it began when I was a little girl running around in my Pedamma’s sarees during summer vacations. She indulged my obsession – letting me drape her sarees, clipping in her long savaram (hair extensions), and cheering on my dramatic little poses. My dad, who never had sisters, found a quiet joy in seeing his only daughter draped in six yards. He’d take me to temples during festivals with a kind of gentle pride that made those moments our little sacred ritual. And Amma? She never stopped me, never brushed it off, never told me I was “too young” for sarees. She let sarees become my second skin long before I even understood their depth.

Later in life, when postpartum depression swallowed my world, I turned back to the one thing that had always made me feel like myself – sarees. I created @sareeadornedmama during the COVID delta peak when Anjali was barely three months old, as a way to hold onto myself. What began as survival slowly became connection.

I didn’t create the page as a brand, or for attention, or for aesthetics – I created it as a coping mechanism. Draping sarees gave me something of my own, a moment to breathe, a reminder of who I was underneath the darkness of postpartum. Posting drapes, writing reflections, capturing little pieces of my day… it became a tiny escape and a slow revival of my identity.

I never expected anything to come from it. I never imagined myself becoming an entrepreneur – not ever. No one in my family, on either side, has ever run a business. There was no blueprint to follow, no business mindset passed down.

But slowly, something unexpected happened. Women began writing to me in DMs.

“Madhu, can you help me find a saree for my baby shower?”
“I trust your taste – will this color suit me?”
“Can you pick something special for me, it's my anniversary?”

That trust – tender, personal, unplanned – became the seed of Shreyasi.

It didn’t start with a plan.
It didn’t start with inventory.
It started with connection.

I started sourcing sarees the same way I’ve always shopped for myself – slowly, intentionally, and with complete honesty. Launching Shreyasi wasn’t immediate, it took me an entire year after creating the Instagram page. I was genuinely scared and wanted to learn before I took the leap. So, I spent that year understanding the different weaving traditions of India – Kanjivarams, Gadwals, Paithanis, Patolas and Pochampally Ikkats, Banarasis, and the beautiful cocktail drapes from Kolkata and other regions. That learning gave me the clarity and confidence to curate sarees with purpose – pieces that felt genuine, well-chosen, and worthy of your trust.

What the world doesn’t see are the hours behind each saree – the studying of techniques, the late-night video calls with weavers, the eliminating of unnecessary middlemen, the endless verification to ensure authenticity. I say “no” to countless pieces so that I can say “yes” only to the sarees I truly believe in.

If I won’t wear it myself, it simply doesn’t become a Shreyasi saree. As simple as that.

One principle, from day one, remains unshaken – there is no dual pricing at Shreyasi. A saree costs the same whether you buy it in INR or USD. The value of craft does not change based on a postal code. You simply pay shipping if you're abroad – nothing else. Honesty and transparency aren’t features here, they are the foundation.

And then came the most beautiful part of this journey – the Shreyasi Sakhis.

Women who didn’t just shop – they stayed, they returned, they shared pictures, stories, milestones, memories, festivals, and firsts. They trusted me with sarees for their baby showers, weddings, poojas, housewarmings, and intimate celebrations.

They became friends.
They became sisters.
They became the heartbeat of this brand.

Today, Shreyasi is registered in both the USA and India, serving women worldwide – but its heart is still the same safe, tender space born from @sareeadornedmama and built by the Sakhis who believed in me.

As Shreyasi grows through @shreyasi.edit, my intention remains unchanged – to bring you sarees that feel like you. Sarees with soul, story, and sincerity. Sarees that become part of your life, your memories, your identity – just as they became part of mine.

Thank you for trusting me.
Thank you for walking this journey with me.
Thank you for letting me become the first entrepreneur in my family – learning every day, building with heart, and growing with all of you by my side.

Here’s to weaving memories, one drape at a time.

– Madhavi
@sareeadornedmama | @shreyasi.edit